Culture Building

Your culture got you here. Now it has to grow with you.

What made you fast and close-knit at 30 people makes accountability and follow-through inconsistent at 100+. We help scale-ups build high-performance cultures fit to navigate the phase ahead.

FABRIC triangle pattern in all five brand colours

Recognise this?

Shifts we work on

What we offer

A culture that grows with the company.

Custom-made journeys to help you navigate cultural change and ensure your culture remains a core competitive edge.

  • We start with a diagnosis, to ensure we tackle the right things and can tailor our support.
  • Co-designed with your MT. We design the trajectory with your MT and help you carry it.
  • Hands-on support, designed to create change that lasts.

Our edge

Delivered by practitioners who have led teams and organisations.

Everyone in our team combines deep insight into organisational dynamics with leadership and business building experience.

We focus on lasting behavioural change.

No quick fixes, or conceptual models that do not yield any change.

Grounded in experience and research into 500+ EU scale-ups.

We know the milestones, unique challenges and required transformations scale-ups need to make in order to grow. For more, see: The Scaling Paradox.

Who you'll work with

Senior practitioners, each with a different lens on the same room.

Anna Dia Adriani

Experienced COO, executive coach, corporate anthropologist

An experienced leader who has been in your shoes. Brings a systemic lens to the patterns between people and the unwritten rules of how a company works.

Laurie Kemp

Psychotherapist, entrepreneur, facilitator

A trained psychotherapist and decade in team facilitation and performance management. Sees the patterns limiting a team before its leaders can name them.

Neena Madhok

Executive coach, board advisor, team coach

Background in investment banking. 4,000+ coaching hours and nearly 1,000 workshops on team and group dynamics.

Companies our team has worked with

  • Droppie
  • Founda Health
  • InvestNL
  • Lightyear
  • EclecticIQ
  • Fairphone
  • VitalFluid
  • Pacmed
  • Growth Tribe
  • space&matter
  • Platform Zero

Is your culture ready for the next phase?

We'll tell you honestly whether culture work is what you need.