Scale-ups grow as fast as their people do.

Product-market fit is not the finish line. It is where the real work begins. We help the people leading Europe's most ambitious scale-ups, and their investors, build the leadership and culture that growth demands, and the organisation to carry it.

behavior change, high performance culture, high performance leadership, authentic leadership, leadership training, organisational development, ceo coaching, portfolio assessment, culture change, startup and scaleups in Amsterdam, inner authority

How we can help

Effectively lead the next phase of growth

You know something is slowing you down. We help you name it precisely, then build the leadership and culture your next phase demands, and the organisation to carry it.







For VC and PE investors

Truly understand your portfolio companies

Pitch decks and reference calls show a leadership team at its best. We show how it works day to day: where it is strong, and where it will strain under growth. Benchmarked against 500+ European scale-ups, before you invest or after you close.





For Founders, CEOs and Management Teams

The Scaling Paradox | Our Research

What if the things that made your scale-up great are now holding it back?

Our research across European scale-ups, from Series A to D, identifies the recurring leadership, culture and management patterns that decide whether growth holds or stalls.

500+

24

scale-ups

case studies

16

recurring patterns

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The Scaling Paradox | Our Research

A peak into our findings

Leaders score themselves highest on the dimensions most responsible for high-performance, feedback and learning. Their peers score it lowest. With a variance of -0.74, this is the widest perception gap in the dataset.

The Warmth Trap

60% of scale-ups feel like a clan or family: warm, loyal and forgiving. That warmth is real and valuable. HoweverAt 30 people that closeness is a strength. At 80, without clear expectations alongside it, it starts to cost performance.

The Empowerment Illusion

Scale-up leaders systematically overestimate the extent to which they truly delegate tasks and responsibilities, while real delegation is the single strongest predictor of organisational health we found.

The People Leadership Blindspot

What makes our way of working different

A peak into our findings

Our team has run scale-ups as leaders, founded companies and spent a decade in organisations before supporting and partnering with the people who lead them.

What are clients say

“What I loved most about this experience was that it’s done by people who want to help others grow and push their limits. In Neena and Laurie, there was no hidden agenda or making us feel comfortable by saying things we wanted to hear. We were challenged to the very core. I did not expect this in a million years.”

Kristin Anderson

Head of Finance at LG Sonic

“Anna Dia facilitated strategic alignment and improved the way we operate and communicate internally. She was able to add value from day one and functioned as a true business partner throughout our entire collaboration.”

Jan-Joost Kalff

Founder & CEO at Founda Health

“If you are looking for an exceptionally talented, insightful coach then I implore you to contact Neena. She is at the top of her game and you can consider yourself very lucky if you have been given the opportunity to work with her.”

John Auckland

CEO TribeFirst

Perspectives

Insights on leadership and business building, drawn from our experience and research.

Entrepreneurship is one of the most powerful forces we have to reshape our future.

The challenges of our time call for companies that can deliver their ambition at scale. Beyond a great product, that takes vision, leadership and a culture built for growth.

Read our vision →